Having a Successful Tri-Marketing Strategy Can Benefit You

Marketing is one of the most vital aspects of a business, as it helps to spread awareness about your brand and attract potential customers. With the ever-evolving digital landscape, the types of marketing channels and techniques are also expanding. From traditional marketing like newspapers, radio, and television advertising, to online marketing through social media, email marketing, and SEO, there are various forms of marketing that businesses are using to achieve success. However, the key to a successful marketing strategy is to leverage all 3 main forms of marketing - owned, earned, and paid - and in this article we take a closer look at their benefits.

Owned Marketing:

Owned marketing refers to the marketing channels that a business owns and controls, such as their website, blog, social media pages, and email lists. The primary benefit of owned marketing is that it allows businesses to have full control over their messaging and branding, as opposed to relying on external factors that are out of their control.

Through owned channels, businesses can tailor their messaging to meet their goals, target audience, and branding standards. For instance, they can provide relevant content, showcase their products and services, or engage with their customers through personalized interactions. Additionally, having a robust owned marketing strategy can help to build a loyal customer base that will contribute to a sustainable business model.

Earned Marketing:

Earned marketing is also known as inbound marketing, as it is all about attracting customers organically to your brand. Some examples of earned marketing include public relations, organic social media, and content marketing. In essence, earned media involves creating content that will resonate with your target audience, which they will then share with their networks.

The benefit of earned marketing is that it enables businesses to build credibility among their audience, as they are not just promoting themselves, but are creating valuable content that their audience wants to share. When done well, earned media has the potential to bring in more qualified leads, increase website traffic, and foster brand loyalty.

Paid Marketing:

Paid marketing refers to the advertising channels and tactics that businesses use to reach their target audience, such as PPC, display advertising, social media ads, and influencer marketing. Whereas owned and earned media require time and effort to build, paid media can generate instant results by reaching the right people at the right time.

Paid media offers several benefits to businesses, including greater targeting capabilities, increased brand visibility, and higher ROI if done correctly. With paid media, businesses can hit the ground running and ensure their message gets in front of the right audience, leading to more conversions and revenue down the line.

Having a well-rounded marketing strategy that includes owned, earned, and paid marketing is crucial for businesses to achieve success in the current landscape. While each form of marketing offers its unique advantages, incorporating an optimized mix of all three will enable a business to reach its full potential and achieve long-term growth and profitability. So, invest in a comprehensive and multi-faceted marketing strategy that encompasses all three types of marketing and see your sales soar!