Frequently asked questions.
What is Direct Mail Marketing?
Direct mail marketing is a highly effective marketing strategy that utilizes the Postal System to deliver a business’ tangible promotional materials directly into a prospective customers hand, resulting in a longer lasting impression on the consumer, creating a higher likelihood to purchase that business’ product or utilize its services.
What industries benefit most from direct mail?
Many different industries have been using direct mail marketing to increase business for decades. The industries that have shown the most benefit from direct mail marketing are, Charity, Insurance, Healthcare Services, Marketing Agencies, Real Estate Agencies, Travel and Hospitality, and Automotive. No matter what industry, business, product or service is being promoted, direct mail marketing is an effective avenue to grow any business.
What is the cost of direct mail marketing?
The cost of direct mail marketing varies based on many factors. The quality of the design, copywriting, prospect lists, printing, and distribution all contribute to cost. After years of providing every type of direct mail to our various clients with a wide variety of goals, Vesper Marketing has refined a strategy of production and execution that produces consistent results. Our direct mail marketing campaigns range from 56¢ per mailer and up, depending on your business’ marketing objectives.
What is PPC?
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to bid for ad placement in search engine results or on websites, targeting specific keywords or demographics. With PPC, companies can effectively reach their target audience, drive website traffic, and generate leads with measurable results
How effective is Direct Mail marketing?
Direct mail marketing has been and continues to be one of the most effective advertising strategies to target your customer demographic and increase foot traffic at your business. With regular up to a 90% open rate, direct mail creates an impression. As a tangible item, that impression continues to be made every time the mail piece is viewed or held in hand. New enhancements in direct mail are helping propel the medium forward and catching the eye of consumers. Innovative Direct has developed a strategy of incorporating omni-channel marketing elements that have exponentially increased the effectiveness of our direct mail campaigns.